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Earnshaw's Webdesk • Feb 2, 2009

Pitti Immagine Bimbo Exceeds Expectations

The 68th Fall/Winter edition of the Pitti Immagine Bimbo’s children’s wear market held in Florence, Italy, drew more attendance than anticipated given the economy. The show’s 530 featured children’s wear brands attracted approximately 9,500 buyers, according to show management. The market also hosted 13 fashion shows from designers like Miss Blumarine, Calvin Klein, Agatha Ruiz […]

The 68th Fall/Winter edition of the Pitti Immagine Bimbo’s children’s wear market held in Florence, Italy, drew more attendance than anticipated given the economy. The show’s 530 featured children’s wear brands attracted approximately 9,500 buyers, according to show management. The market also hosted 13 fashion shows from designers like Miss Blumarine, Calvin Klein, Agatha Ruiz de la Prada, Miss Grant and Diesel.

Attendees were invited to peruse the eight sections of the show: Pitti Bimbo, Sport Generation, New View, Kids’ Design, SuperStreet, EcoEthic, BabyWorld and Apartment, a new section for luxury lifestyle brands such as Little Marc Jacobs, Bonnie Young, and Caramel Baby and Child.

While there were fewer Spanish and Greek buyers at this edition, Pitti management said the show drew more people from Brazil, Poland, Czech Republic, New Zealand, Syria and North Africa. Leading markets include Germany, France, Spain, Russia, Greece, Great Britain and Holland. Visit www.pittimmagine.com.

February 2009 Earnshaws

In This Issue:
Tween fashion—what’s in and what’s out
The increasing importance of margins in a slow economy
WearCanada industry directory
Plus: Sleepwear trends and new-mom gifts

Coming Next Month:
The industry talks added value
Euro fashion direction from the Pitti Bimbo show
The Little Steps footwear magazine—shoe trends, sales tips and up-sell items
Plus: Diaper bags, hosiery and fun gift packaging

 

C.A.R.AAttend C.A.R.A.’s Retail Math Seminars
C.A.R.A. will sponsor seminars to help shop owners and buyers run their stores more efficiently. Both events will cover dollars-and-cents topics like calculating open to buy, establishing retail prices, determining turns per square foot and disposing of leftover inventory. Sign up for the KidShow event, held Tuesday, Feb. 17, or the ENK Children’s Club event, scheduled for Monday, March 9, at www.caratoday.com/events. Attendance is free for C.A.R.A. members; cost is $20 for non-members.
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