Elegant Baby Grows Its Sales Rep Network

Burlington, N.C.-based gift and toy manufacturer Elegant Baby recently appointed the following new sales representatives:

• Southeast Marketing of Atlanta (based in AmericasMart Bldg. 2, Showroom #1305) will handle the gift trade in the Southeastern states. Call (800) 875-1155 or e-mail kimp@semarketing.com.

• Larry Lucas (AmericasMart Bldg. 3, Showroom #13W126) will represent the brand to children’s apparel retailers in the Southeast. Call (800) 334-6834 or e-mail larry@larrylucasinc.com.

• Style Connection will handle accounts in lower New York and New Jersey. Call (732) 446-6290 or e-mail karyl@styleconnectionltd.com.

• Johnson-Waters Marketing (located in the Minneapolis Gift Mart, Showroom #261) will cover the gift trade in Minnesota, North Dakota, South Dakota, Iowa, Kansas, Missouri, Nebraska and Western Wisconsin. Call (800) 786-7911 or e-mail johnsonwaters@msn.com.

Visit www.elegantbaby.com.

In This Issue: Earnshaw’s annual report on the growth of the industry Understanding the grandparent demographic An update on the state of e-commerce Plus: Infant and toddler fashion Coming Next Month: Preschool properties that translate into consumer products success Retailers reveal the power of accessories The sports licensing report Plus: Character-based apparel