x

Stella McCartney to Design Children’s Line for Gap

Fashion designer Stella McCartney will team up with GapKids and babyGap for a new collection that will launch this year. The line—Gap by Stella McCartney—will be carried in select stores Stateside as well as Canada, the U.K., France, Ireland and Japan. It will also be available online in the United States. According to a recent […]

Fashion designer Stella McCartney will team up with GapKids and babyGap for a new collection that will launch this year. The line—Gap by Stella McCartney—will be carried in select stores Stateside as well as Canada, the U.K., France, Ireland and Japan. It will also be available online in the United States.

According to a recent press release, McCartney has long wanted to create a collection for children. “I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate,” she noted. Gap president Marka Hansen said the line will offer GapKids and babyGap customers a unique interpretation of the store’s casual American aesthetic. “Her experience as a parent and designer are sure to delight both kids and parents alike,” Hansen added.


June 2009 Earnshaws

In This Issue:
Preschool properties that translate into consumer products success
Retailers reveal the power of accessories
The sports licensing report
Plus: Character-based apparel

Coming Next Month:
Keepsake gifts that appeal to contemporary and traditional consumers
Communion wear trends
Recession-busting tips from veteran retailers
Plus: Versatile special occasion wear

[socialpug_share]

Leave a Comment: