Nordstrom Lands U.S. Exclusive on Mini Boden Sales

Nordstrom Inc. will exclusively retail the British children’s line Mini Boden in the United States starting this fall, according to a report by WWD. Starting this week, the line for infants, toddlers, girls and boys will roll out in seven Nordstrom locations; 55 more stores will begin retailing the collection in January, when the brand will also be available through Nordstrom.com. “Our customers are responding to special and unique merchandise, and the Mini Boden line embodies those characteristics,” Gary Flynn, Nordstrom’s kids’ wear national merchandise manager, told WWD. Read the full story here.

Read the August issue and learn more about: Behind the scenes of the upcoming spring season Recession-busting tips from veteran retailers A statistical analysis of the Canadian market Swim fashion Plus: The Little Steps Spring ’10 shoe supplement Coming In September: A Spring ’10 trend report A spotlight on new products bowing at ABC Kids Expo The top launches from the New York shows Catching up with the Kids In Distressed Situations charity Plus: Infant and toddler fashion