Saurette Taps Midwest Sales Rep

New York-based contemporary girls’ label Saurette is now partnering with Midwest sales rep Theresa Intravartolo of New Age Baby. According to Saurette designer Lisa Kanouse, “Theresa’s enthusiasm for the brand and her desire to help with our expansion will be extremely beneficial in spreading the word about Saurette in the area.”

Kanouse and Intravartolo will be attending the Stylemax Kidz Show at the Chicago Merchandise Mart on Jan. 30 to introduce the collection to Midwest buyers. The Spring and Fall ’10 collections of dresses and related separates, which wholesale for $15 to $48, will be available. Contact New Age Baby at (708) 447-4033 or e-mail tintrava@yahoo.com.

Saurette is also sold through Thread Showroom on the East Coast, ABSpoon on the West Coast and Hope’s Chest in the South. For more details, visit www.saurette.net.

In this issue: The rules for stocking a successful gift section School uniform trends for fall Tips for selling into department stores Outerwear fashion keys in on details Coming In February: Succeeding in the tween boy category Defining the role of independent reps Examining what ‘Made in the USA’ means today Plus: Tween girls’ and boys’ fashion