Boy Meets Girl Teams with Care Bears

Photo courtesy of Sophie Elgort

Boy Meets Girl has joined hands with Care Bears for a limited-edition sustainable kids’ collection.

The partnership started with a unisex adult Care Bears collaboration, launched in Paris with Colette in 2017. Due to its success, Stacy Igel, founder of Boy Meets Girl, has launched a children’s collection for the holidays.

The 10-piece collection includes bodysuits, hoodies, sweatpants, tees and pajamas made from 100 percent organic materials like cotton fleece, cotton jersey and cotton rib. Retailing from $39 to $58, the line will be sold at select Saks stores and online at saks.com starting Dec. 14.

“Our customer look to us to discover unique merchandise as well as experiences they can’t find anywhere else,” says Dayna Ziegler, vice president, divisional merchandise manager at Saks.

Boy Meets Girl x Care Bear collection; photography by Sophie Elgort

The collaboration will kick off with a launch party at the Saks flagship in New York this Saturday from 12 p.m. to 3 p.m., including photo opps with life-size Care Bears and other themed activities.