Hasbro is partnering with Aurora World to create a line of 18 My Little Pony plushes. Twelve of the ponies will be smaller with a personal carrying purse and six of the plushes will be 10 inches tall, with a price range from $15 to $20. "We are thrilled to work with Hasbro again and just as excited to introduce our My Little Pony plush toys to multi-generational fans and collectors," says Michael Kessler, SVP of sales and marketing at Aurora. "The line is designed to appeal to all ages that embrace the My Little Pony brand."
Hasbro is teaming up with toy company Aurora World to produce a plush line based on the popular Raggedy Ann and Andy brand. The line, which debuted at Toy Fair earlier this month, will include a range of dolls from eight to 25 inches.