Burt's Bees Adds Baby Line

Burt's Bees has embarked on a licensing venture with Ayablu, Inc., to release its new line Burt's Bees Baby. The line will feature natural, organic products for both mom and baby. Products include apparel, bath linens, gift sets, and accessories and plans to expand across the baby, home and lifestyle categories to include gear, play-time, furniture and seasonal items. The line recently launched at select Target stores and on Target.com, and will also be available at buybuy Baby and BabiesRUs.com beginning August 1.