The National Retail Federation (NRF) surveyed the parents of children in grades K-12 in regards to purchasing character-themed clothing for the back-to-school season. The results displayed that nearly half (43.4 percent) expected to purchase some kind of character apparel. As for the hottest properties, Star Wars and Disney’s Cars are tops for boys, while girls’ […]
The National Retail Federation (NRF) surveyed the parents of children in grades K-12 in regards to purchasing character-themed clothing for the back-to-school season. The results displayed that nearly half (43.4 percent) expected to purchase some kind of character apparel. As for the hottest properties, Star Wars and Disney’s Cars are tops for boys, while girls’ favorites are Dora the Explorer and Hello Kitty. Girls and boys both share love for SpongeBob SquarePants, the only character to make the list of both sexes.
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