Payless Launches Brash

Discount shoe store Payless ShoeSource will launch its new teen line Brash this August. The collection includes footwear, accessories and beauty items for girls, including fragrance and make-up. The lead singer of VersaEmerge, Sierra Kusterbeck, will be the face of the line. “Brash helps us complete our teen brand portfolio with a wide array of affordable on-trend shoe, accessory and beauty items for the spontaneous and playful teen shopper who wants to stand out from the crowd and experiment and invent her own independent style,” LuAnn Via, chief executive officer of Payless, stated.