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Disney Plans Baby Stores

The Walt Disney Co. will open its first Disney Baby store in Glendale, CA, next year. Product offerings will include apparel, nursery and bath items. Plans for a store on the East Coast are in the pipeline, too. Recently Disney Consumer Products has made headway in reaching new moms and infants—a licensing category the company […]

The Walt Disney Co. will open its first Disney Baby store in Glendale, CA, next year. Product offerings will include apparel, nursery and bath items. Plans for a store on the East Coast are in the pipeline, too. Recently Disney Consumer Products has made headway in reaching new moms and infants—a licensing category the company does not lead—including providing free Disney Cuddle Bodysuits in hospital maternity wards.

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