Toys ‘R’ Us Adds Mobile Capabilities

Toys ‘R’ Us has added new advancements in its mobile technology capabilities, providing multi-channel shoppers with new ways to learn about and take advantage of store promotions by simply using their mobile devices. As part of these enhancements, the company has adopted a coupon barcode scanning technology and has implemented a mobile messaging program, presenting on-the-go shoppers with the ability to receive exclusive text message offers directly to their mobile phones. The company has also built upon last year’s introduction of eGift cards by offering the option for gift card recipients to go paper free. These innovative services are now available to Toys ‘R’ Us and Babies ‘R’ Us shoppers across the United States.