Bébé au Lait Names Sales Director, Adds European Distributor

Barbara Fiorentino, a 15-year veteran of the fashion, accessories, gifts and home décor industries, has been tapped for the role of sales director for Bébé au Lait, a Los Gatos, Calif.-based brand known for its patented nursing covers. “We are excited for the expertise Barbara brings to Bébé au Lait,” said Ronnie Ekelund, CEO of Bébé au Lait. “Her experience makes her extremely well suited to manage our customer relationships and boost sales.”

Fiorentino comes to Bébé au Lait from The Companion Group, a home accessories and home décor company, where she held the position of national brand manager. Previously, she served as vice president of sales and marketing for several sportswear and outerwear companies, as well as the Accessory Design Group, a private label accessories company. “I admire [Bébé au Lait’s] commitment to developing for new mothers products that marry style and function, and I look forward to contributing to its success,” Fiorentino said.

Bébé au Lait has also retained Germany-based juvenile products distributor Pamper24 to distribute its products in Germany, Austria and Switzerland. Founded in 2005, Pamper24 distributes 12 juvenile brands in more than 20 countries. “We are thrilled to add Bébé au Lait to our product portfolio. The company has a terrific reputation in the U.S. and Europe for creating premium products for parents,” said Tom Heim, president of Pamper24. Visit www.bebeaulait.com.