Wee Ones Changes Hands

Barbara Agatstein, CEO and founder of accessories company Wee Ones, has sold ownership of the company to Miles Faust, a veteran of the consumer products industry, with more than 25 years of experience in sales, marketing and general management, both domestically and internationally. He will assume the title of chief executive officer and direct the company’s overall strategy and operations. The company will be known as Wee Ones, LLC, and it will continue to be based in St. Peters, Mo., a suburb of St. Louis.

Agatstein will continue to lead Wee Ones’ design and product development areas as chief design officer. “Wee Ones is like my second child,” noted Agatstein, “I love the brand, the company and the people who work here. I am so happy to have found someone who shares my passion for the business, and has the skills and experience to lead this company into the future. Wee Ones will be in great hands.”

Agatstein’s daughter, Betsy McPherson will retain the title of president, and lead the company’s focus on expanding its presence in specialty retailers. Visit www.weeones.com for more information.