Gilt Groupe Expands Children’s Offering

Online “sample sale” site Gilt Groupe is growing its children’s category, now offering more than 150 kids’ brands in apparel, footwear, room décor, furniture, gear, toys and books. “We’re thrilled to be expanding the children’s category and bringing the Gilt experience to the entire family with Gilt Children,” noted Stefan Pepe, general manager of Gilt Children. “We understand that moms have a busy lifestyle and wanted to provide her with a carefully curated, one-stop shopping experience for the brands that she loves for herself, her kids and her home.”

According to Ellen Diamant, founder of Skip Hop, Gilt Groupe is following its formula for adults’ items, hand-picking select pieces from each label to provide an exciting mix. New brands being added to Gilt Children include Appaman, Jacadi, Petit Patapon, Baby Björn and Plan Toys. The site will open its sales at 12 p.m. EST; each sale will last for 48 to 72 hours. The merchandise will be priced at up to 70-percent off retail. Visit the site at www.gilt.com/giltchildren.