TLC Shows Inspire Baby Products Line

Discovery Communications Inc. is entering the realm of baby products, launching new extensions of its “TLC Baby” programming through licensing partner Big Tent Entertainment. TLC’s shows “A Baby Story” and “Bringing Home Baby” will inspire a comprehensive line spanning layette/baby bedding/blankets, apparel, learning and development, health and safety, bath, feeding, electronics, furniture and room decor.

“TLC Baby is a natural extension for the TLC brand,” stated Elizabeth Bakacs, vice president of licensing for Discovery Commerce. “New and expecting moms have connected emotionally with TLC’s programming because it showcases real-life experiences and helps prepare them for life with a new baby. Now the TLC Baby brand will offer viewers practical, high-quality products that they can use in their everyday lives at home, from a brand they trust.”

“We look forward to developing a licensing program for TLC Baby that complements the network’s track record of beloved baby programming with high-quality and essential products that young families can count on,” added Big Tent CEO Rich Collins. For details, visit www.bigtent.tv.