Sanrio Celebrates 50 Years

Sanrio, the global company behind the iconic Hello Kitty character plus Little Twin Stars and My Melody, is gearing up for a worldwide celebration in honor of its 50th year in 2010. A year-long celebration will begin in August and will include the launch of unique co-branded collaborations, specially designed product lines featuring a variety of Sanrio characters and public events.

“Our philosophy of ‘small gift, big smile’ continues to be the foundation of Sanrio as we celebrate 50 years of friendship and fun,” said Janet Hsu, president of Sanrio Global Consumer Products. “We commemorate this milestone with fans from around the world that have grown up with our characters and built a long-lasting relationship with the brand.” Visit www.sanrio.com.