JPMA Unveils Redesigned Logo

The Juvenile Products Manufacturers Association (JPMA) recently revealed its new and improved logo. Retaining its traditional coloration, the updated depiction still features a caregiver embracing a child, but the font has been updated for a more current look.

“This is the first logo upgrade since the inception of JPMA in 1962,” JPMA chair Brenda Berg said. “We felt it was important to keep the familiarity and credibility of the JPMA logo but create an improved, updated and more modern version that appeals to today’s parents.”

JPMA has made other recent changes in an effort to keep up with industry demands, including upgrading its certification program branding, overhauling its website, and creating an online forum called The ParentHood where caregivers will find product safety information and parenting tips. The organization continues to work toward its goal of positioning JPMA as the industry’s central source for information and an authority on safety. Visit www.jpma.org.