Bugaboo Debuts First U.S. Store

Dutch stroller company Bugaboo has opened its first retail store in its American headquarters in El Segundo, Calif. In addition to housing the brand’s complete product line, the space will be used as an event space as well as a location to host focus groups. The company noted the retail offshoot will help it garner firsthand feedback from consumers.

“Bugaboo is about mobility and it’s important that we see our potential customers on a daily basis interacting with their environment,” said Kari Boiler, president of Bugaboo Americas. “We found that the location connects us to our customers in a unique way.” The store has a dedicated staff and highlights each of the brand’s products’ specific versatility and performance benefits. Visit www.bugaboo.com.