We all need somebody to lean on – and that’s truer than ever
in this economy. Between staff numbers shrinking, job descriptions inflating and showrooms dissolving, many brand executives have acknowledged that they wouldn’t be able to keep their business running smoothly without the support of independent sales reps. Yet sometimes the role of these reps – especially those who sell multiple lines – can be misconstrued. As manufacturers and reps from across the country shared their take on making these collaborations mutually beneficial, it became clear that healthy working relationships aren’t unlike any other human relationship: All require a little give and take and a lot of communication.
