Earnshaw's

Mamiye Brothers Inc. of New York is growing its new in-house girls' denim brand, Wallflower, which it introduced on a trial basis last fall. Already available in sizes 7 to 16, the line will encompass sizes 2T through 7 for Fall '10. According to vice president of sales Alan Lite, the Wallflower line consists primarily of bottoms, with an emphasis on the latest denim trends in the juniors market. For back to school, styles range from trend-right jeans (think embroidered, embellished and appliqued) to jeggings (both denim and knit), skirts and more.

Licensed T-shirt manufacturer Mighty Fine of Los Angeles recently launched a new website, www.WeLoveFine.com, for consumers to directly shop its product lines. According to the company, the MiniFine children's collections were added to the site last week.

Browsers will find graphic tees featuring Hello Kitty, Marvel, Peanuts characters and more. The site also features a "do it yourself" area for shoppers to customize their own shirts. Site subscribers receive 15-percent off their purchases, and the company is offering a free tote bag with every order. Visit www.mightyfineinc.com.

The Global Organic Textile Standard (GOTS) recently re-launched its website, www.Global-standard.org, which includes an online database of all companies it has certified. In 2009, approximately 1,500 companies with a total of 2,811 facilities in 55 countries around the world were certified to the organic apparel and textile standard--nearly a 40-percent increase over the number certified in 2008.

JC Penney will debut the Supergirl by Nastia lifestyle brand in July through a three-year exclusive partnership with gymnast Nastia Liukin and Warner Bros. Consumer Products, which owns the property. The line will target girls 8 to 12 with knit dresses, tunics, burnout and foil T-shirts, tie-dye hoodies, pants and leggings as well as dance and fleece activewear.